The Quickest Way to Analyze Results with Google Forms

If you need to launch a free survey quickly and analyze results, Google Forms is a pretty solid solution. Not many know about the option to View Summary of the results, so I wanted to walk through it here and get…

5 Things People in the Wearable Tech Industry Are Talking About

No matter what industry you are in, it’s almost impossible to resist expressing interest in an event called The Future of Wearable Tech. When a friend of mine shared that General Assembly and the Ministry Supply were co-hosting this panel, my curiosity was piqued. What do…

Filling in the Gaps: Boston Hosts an Edit-a-thon to Add More Women Architects to Wikipedia

If you have visited Wikipedia recently, you may have seen a banner at the top informing you that fewer than 20% of Wikipedia contributors are female. Ironically, I saw it yesterday at a Boston “edit-a-thon” aimed at filling in the…

Rediscover the Beauty of Learning with Your Hands

Have you ever watched a recording of yourself giving a speech? If not, you should do it because it’s a humbling experience. Every time I see a video of myself speaking in public, I notice the same thing. I look like Michael Phelps…

How to Create a Professional Stop Motion Video in a Weekend

Considering their versatility, brevity and novelty, stop motion videos are still an underused content format in marketing. While they have become popular as educational resources, we haven’t yet utilized them to their fullest potential as storytelling tools. Let’s change that! Last weekend I…

5 Instagram Feeds That Tell Remarkable Stories

We have only started to scratch the surface of how Instagram can be used for marketing. Ever since adopting the app, I’ve been impressed with users who post content that tells stories united by a theme and full of inspiration. I think marketers can…

Looking Back to Look Forward: 5 Trends for Marketing Automation in 2015

‘Tis the season to be making predictions for the next year, and since lately I’ve been discussing marketing automation with a lot of entrepreneurs, HubSpot customers, and fellow marketers, it’s only fair to commit to my predictions in writing. So…

Crafting Your Landing Page & Pitch as an MVP #LSMBoston

If you are like me, you sometimes sign up for beta of products that don’t yet exist. I find it fascinating that we are willing to give our contact information in exchange for a promise of value that isn’t yet…