February 2016 Boston Events to Mingle, Learn & Get Inspired At

February 2016 Boston Events to Mingle, Learn & Get Inspired At

If you are looking for educational, artsy and fun things to do in the Boston area this month, you are in luck because there are a whole bunch of events awaiting you. I keep sending recommendations to friends – a…

3 Things That I'd Love to See AirBnB Try

3 Things That I’d Love to See AirBnB Try

AirBnB has changed the way we vacation and gather. It has evolved to provide verifications, guidelines, and host assist services. There are even products like this guest reservation management software that grow thanks to the demand AirBnB creates. Yet, as I’m staying at…

The Quickest Way to Analyze Results with Google Forms

The Quickest Way to Analyze Results with Google Forms

If you need to launch a free survey quickly and analyze results, Google Forms is a pretty solid solution. Not many know about the option to View Summary of the results, so I wanted to walk through it here and get…

How to Create a Professional Stop Motion Video in a Weekend

How to Create a Professional Stop Motion Video in a Weekend

Considering their versatility, brevity and novelty, stop motion videos are still an underused content format in marketing. While they have become popular as educational resources, we haven’t yet utilized them to their fullest potential as storytelling tools. Let’s change that! Last weekend I…

5 Instagram Feeds That Tell Remarkable Stories

5 Instagram Feeds That Tell Remarkable Stories

We have only started to scratch the surface of how Instagram can be used for marketing. Ever since adopting the app, I’ve been impressed with users who post content that tells stories united by a theme and full of inspiration. I think marketers can…

Looking Back to Look Forward: 5 Trends for Marketing Automation in 2015

Looking Back to Look Forward: 5 Trends for Marketing Automation in 2015

‘Tis the season to be making predictions for the next year, and since lately I’ve been discussing marketing automation with a lot of entrepreneurs, HubSpot customers, and fellow marketers, it’s only fair to commit to my predictions in writing. So…

Crafting Your Landing Page & Pitch as an MVP #LSMBoston

Crafting Your Landing Page & Pitch as an MVP #LSMBoston

If you are like me, you sometimes sign up for beta of products that don’t yet exist. I find it fascinating that we are willing to give our contact information in exchange for a promise of value that isn’t yet…